Well, I’ll go ahead and admit it, I’m FOR social media in #HigherEd. So you’ve been warned. This will be an article about it’s awesomeness.
I was wandering twitter just now…looking for updates from @Goodreads to see why their website is down. And this popped up on my feed.
So what?? Right?
So now I’m following Austin…because that chart was epic!!! I’m a scientist. I need to communicate my research. I need to communicate to the public!! I’ve TOTALLY used those words!! Now I have a way to be a better communicator! Thanks twitter!!
The epic chart made me click the link to the article…because Austin was genius enough to tuck the article into the tweet. It’s not his article from what I can gather, but still. He’s responsible for me finding and reading this research…that isn’t even his!! You can’t tell me that you wouldn’t get excited if suddenly 6000+ people knew about the awesomeness of YOUR research!! Your research that probably sits forever with maybe 3 citations.
One tweet. 5000 people.
One retweet…another 1000….
Even if only one tenth of the viewers see it…and one tenth of those actually click the article..still…that’s 60 people. And yes I’m making up those statistics…but I can tell you this much…899 people retweeted that tweet….so 899 people saw it, liked it, and shared it…with at a minimum of 899 others (assuming they all have at least 1 follower….)
Are you getting my point yet?
Promote yourself!!!! 10 years ago…this was only done at conferences…maybe here and there around the web…but certainly not on social media.
But now…why not promote it? Self-promote, promote a friend, promote a colleague. Whatever! IT CLEARLY WORKS!!! And now that I mentioned it…the article is going even further (or at least if someone reads this it is).
Think of all that reach!! Think of how impressed a tenure committee would be to see your article getting so many views, downloads, citations, tweets, blogs, blerbs, comments…you get the picture.
So yeah, I’m for social media in higher education. I’m ok with that. Let’s be honest, if anyone EVER shared my research 899 times…I would probably screenshot it and add it to my tenure packet, grant proposal, refrigerator door, and mail a copy to my mom.
Where else can you instantly share your passion with that many strangers? And if your research isn’t something you’re passionate and proud enough about to tweet…then why are you doing it?